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Niagara Falls: 716-282-1114 Directions
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Optical Boutique

You can focus… on looking good!

Your eyeglasses are an extension of your personality and style. Prescription glasses that are just right for your facial shape help you see better – and make you look great. Your best source for eyewear in the Buffalo area is the Optical Boutique at Fichte, Endl & Elmer Eyecare. With one of the best selections of prescription eyeglasses and sunglasses, we have a frame for any type, style and taste.

Optical Boutique hours vary by location, please check here for more details.


Choose from eyeglasses made by top designers including TIFFANY, Oakley, Coach, RAYBAN and more. The exceptional staff at our Niagara Falls or Amherst, NY locations will help you find the perfect pair of glasses. We will make sure your glasses fit you and we are always here for you if you need an adjustment or repair.

Our optical departments in the Buffalo, NY area accept:

  • VSP
  • EyeMed Vision Care
  • Fichte, Endl & Elmer Eyecare Vision Plan

Most vision plans offer savings on more than one pair of eyeglasses. Ask one of our opticians about the benefits of an extra pair of glasses, a new pair of prescription sunglasses, or a custom-made pair of readers.

Not insured? You can still save on eyeglasses, even if we are not a part of your current vision plan network. Just show your card to receive an immediate 30% discount on your eyewear purchase (frames and sunglasses) and 20% off lenses and contacts. For details, click here (link to insurance page for details).