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Optical Boutique

Amherst Optical Boutique

Direct Line: 716-564-2641
Monday: 9:00AM – 6:00PM
Tuesday: 9:00AM – 6:00PM
Wednesday: 9:00AM – 6:00PM
Thursday: 9:00AM – 6:00PM
Friday: 9:00AM – 5:00PM
Weekend: Closed

Niagara Falls Optical Boutique

Direct Line: 716-282-1116
Monday: 9:00AM – 5:00PM
Tuesday: 9:00AM – 5:00PM
Wednesday: 9:00AM – 5:00PM
Thursday: 9:00AM – 5:00PM
Friday: 9:00AM – 5:00PM
Weekend: Closed

Expansion Coming Soon

As of August 4, 2024, our Amherst Optical boutique is undergoing construction, but we’re staying open and fully operational throughout the renovations. Once complete, the new boutique will be three times the size of our current shop, offering a much larger selection. Not only will we continue to carry all our current lines, but we’ll also be expanding to include even more options.

Serving all of Western New York from our two locations, we offer something for every budget. Discover the brands you love, including sporty looks from Oakley, Ray-Ban, Maui Jim, Costa, and designer frames from Gucci, Kate Spade, Tom Ford, Tom Davies, Ralph Lauren, Chloé, and Vogue.

And with Dr. Elmer, a Pediatric Ophthalmologist, on our team, we’re proud to offer a great selection just for our littlest patients.

Our Brands

Walk-ins Welcome!

Did you know you don’t have to be our patient to shop with us? Bring your eyeglasses prescription from any provider, and our team of licensed opticians will be thrilled to help you find a look you’ll love!

Virtual Glasses Try On!

Coming Soon

A recent study revealed that 89% of glasses wearers find Virtual Try On invaluable for selecting the perfect frame. You asked, and we listened. Get ready for our upcoming feature, designed to elevate realism with precise face tracking and meticulous attention to frame details. Unlike other virtual try-ons, our solution will deliver ultra-realistic renderings of both frames and lenses.

Meet Our Director of Optical Operations

Your vision is our mission! We have the expertise and experience to offer customized solutions for your eye care needs. For four decades our innovative approach and competitive pricing have resulted in thousands of satisfied customers. We strive to deliver outstanding customer service, and we only sell products we stand behind. It is my job to ensure that each & every patient we serve is satisfied and has a memorable experience. At The Eyewear Gallery, we are "Focused on You"

Gordon Sage

Director of Optical Operations

Backed by a solid educational foundation and a distinguished service record, Gordon brings a wealth of experience and dedication as Director of Optical Operations. He is a graduate of Houghton College and Erie Community College with a bachelor's degree in business management and an associate's degree in Ophthalmic dispensing. As a New York State Licensed Optician, he has in-depth knowledge and technical expertise in optics. This combination of technical skill and business acumen enables him to efficiently manage operations, optimize business processes, and deliver exceptional customer service in a dynamic optical environment. Before his career in optical, Gordon proudly served as a combat U.S. Marine participating in Desert Shield and Desert Storm. This experience instilled a powerful sense of discipline, leadership, and resilience, qualities that Gordon continues to exemplify in his professional life. With a commitment to excellence and a passion for helping others see the world more clearly, He is dedicated to leading his team to success and providing the best possible care to the patients of Fichte, Endl, & Elmer Eyecare.

Meet Our Optical Team

Jeff Baran, Licensed Optician

Jeff has over two decades of field experience and received the Kent C. Strait Award. Jeff brings a wealth of knowledge and expertise to his role as an optician. Passionate about the technical aspects of eyewear, he delves into everything from innovative lens technology to customized frames tailor-made for you. Jeff takes pride in helping individuals find the perfect fit for their unique eyeglasses or sunglasses needs. Jeff's dedication to vision extends beyond the optical realm, as he is deeply invested in cultivating unusual plants in his garden and nurturing his saltwater aquarium. Through his diverse vision-centered interests and expertise, he strives to enhance vision clarity and quality of life for his patients and fellow enthusiasts.

Keith Kuberski, Licensed Optician

As a 1997 graduate of Erie Community College's Ophthalmic Dispensing Department, and as a New York State Licensed Optician, Keith has had a wonderful opportunity to work in large corporate, small corporate, independent optometry, and now ophthalmology. In that vast experience, Keith learned that the key to success combines excellent quality products and exceptional customer service. As a father of four, Keith also knows the importance of working with a budget, without sacrificing style, function, or integrity. In his spare time, Keith enjoys the outdoors and woodworking.

Lindsay Muto, Licensed Optician

Lindsay is a Licensed Optician, specializing in fitting contact lenses and scleral lenses for individuals with keratoconus. She graduated from Erie Community College in 2019 with a degree in Ophthalmic dispensing and a bachelor's from the University at Buffalo. She has a passion for helping those with complex vision needs. Lindsay provides personalized care and innovative solutions to improve her patients' quality of life. Her commitment to excellence and compassionate approach makes her a trusted and valued professional in the field of optometry here at Fichte Endl & Elmer Eyecare. In her spare time, she enjoys crafting and hiking along the Niagara River gorge trails.

Jessica Schmeigil, Licensed Optician

Jessica is a hard-working optician with a passion for enhancing people's vision and improving their quality of life through better sight. Since becoming a Licensed Optician in 2004, Jessica has acquired over two decades of experience in the field, honing her skills in eyewear selection, frame fitting, and patient care. Her commitment to quality and personalized service has earned her a reputation as a trusted eye care professional. Beyond her work in the optical world, Jessica is passionate about coaching cheerleading and acro dance. With her enthusiasm for physical fitness and artistic expression, she inspires and motivates young athletes to achieve their goals both on and off the mat. As a coach she emphasizes teamwork, discipline, and self-confidence, instilling valuable life skills in her students that extend beyond sports.

Katelyn Schmitt, Licensed Optician

Katelyn is a 2015 Erie Community College graduate with an associate's degree in Ophthalmic dispensing. She is known for her friendly demeanor & hard work. She is a New York State Licensed Optician with her American Board of Opticians (ABO) certification. She is dedicated to helping patients with all their ophthalmic needs from working within a specific budget, to finding the most flattering frame, to achieving the perfect contact lens fit. She is a family-oriented Mom who enjoys spending her free time outdoors.

Amy Internicola, Licensed Optician

Amy is a dedicated and skilled New York State Licensed Optician and contact lens practitioner. She is a 1987 graduate of Erie Community College where she earned an AAS degree in Ophthalmic Dispensing. With over 35 years of experience in the Western New York optical industry, her areas of expertise include soft and gas permeable contact lens fitting and extensive experience in Toric multifocal & monovision fits. She excels in spectacle adjustments, fitting, and repairs. Amy takes pride in helping her patients find the perfect eyewear solutions tailored to their unique needs. Outside of work, Amy enjoys spending time with her husband & daughters. She enjoys riding her bike, traveling & a good cup of coffee roasted by her husband. She is a music lover and looks forward to live shows & concerts. Amy makes a meaningful difference in the lives of her patients, one pair of glasses or contacts at a time.

Kyle Hawkins, Optical Assistant

Kyle's job title is Optical Assistant. His role was created to enhance the overall patient experience. With a keen eye for detail and a passion for providing exceptional service, Kyle has swiftly become an indispensable member of the optical team. He assists the opticians on the sales floor, and in the lab and works directly with patients. He enjoys learning all he can on the job & has developed a reputation as a helpful, hardworking, and knowledgeable staff member. Kyle was born in Canada, and he loves watching hockey and tennis.